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Luzy D. King, MBA, CPFI is a bilingual wealth educator, international speaker, and financial strategist and the founder of Say Hola Wealth®, a platform and podcast that empowers first-generation Latinas to break free from survival mode and claim their financial power. She brings cross-border expertise to financial literacy and wealth education, holding an MBA, CPFI, and a Diplomado en Educación Financiera through CONDUSEF, Mexico's financial education authority. She is a certified practitioner in Trauma of Money, and her approach combines culturally relevant money guidance with trauma-informed financial education. Her work has been featured in Forbes, NASDAQ, Girlboss, Telemundo, and Thrive Global. "Cash Libre" is the book she wishes she had when she was navigating money, identity, and motherhood as a first-generation professional. She lives in the Pacific Northwest with her family.
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