Twenty-First-Century Hollywood looks into the contexts of studio film production in the new century. In an era dominated in box-office terms by the franchise and the family film, this book combines close textual readings and industrial analysis, illustrating why these kinds of movies are favored by producers and audiences alike.
Surveying the industrial landscape and the dominant formal-aesthetic issues at stake, Twenty-First-Century Hollywood offers an insightful and engaging synthesis of many of the most important approaches to contemporary Hollywood. Archer's close readings and case studies persuasively demonstrate how forces such as marketing, synergy, and franchising have shaped many recent Hollywood films.
